Both locals and tourists use Google to find businesses in the area, simply because it is much easier to find what they need using their phones compared to walking or driving around the city. This is a feature that serves both businesses and customers, as companies connect with new clients and the customers can find what they need. But searching online, like looking for restaurants, can be tricky as well because people do not really know how good the place truly is.
When you own a business, one of the things you should prioritize is getting more sales. To get more sales you need the right marketing strategies online and offline. To generate online sales, you need the help of SEO. What is SEO? SEO or search engine optimization is the process of increasing the traffic on your website so you could generate more sales. It is also how you get to the top spot of the search engine results page (SERP).